SUSTAINABLE FASHION
Defining the term “sustainable” in fashion is rather complex and concerns a wide range of different points of view.
No human action is at zero impact on our environment and our existence, but we can mitigate this impact as much as possible, Or eliminate a large part of it.
Sustainable fashion In many cases it has become just a slogan that hides inaccurate information.
Whether it is ethical, natural, vegan, recycled or low-polluting materials, the manufacturer must provide the necessary official certifications and demonstrate that even the production phase respects those specifics.
MFH works with a network of very serious manufacturers, specialized in special materials, certified by the Italian state and the most important certification bodies in the world.
Furthermore, Italy is a particularly strict country as regards the anti-pollution regulations, as regards the ethics and safety at work for which all our companies protect female labor, reject child labor, take care of safety at work, protect ethnic minorities.
Natural fabrics, Natural leather, sustainable origin
The first step in sustainable fashion is the use of natural, non-polluting, low environmental impact materials. A careful search for suppliers and materials leads Madestrategy to always guarantee the use of natural raw materials with zero pollution. The leathers used for footwear and bags come from the food industry (which is one of the strategic sectors in Italy), yarns and fabrics in pure cotton, pure wool, silk, hemp ... etc. they are 100% recyclable, do not create microplastics, are dyed with natural processes and are obtained with procedures that respect nature and the renewability of resources. The ancient Italian production tradition that has evolved for over 1000 years guarantees ancient processes perfectly integrated into the environment.
Organic
To wear a cotton t-shirt, 2,700 liters of water are required. The production chain of an item of clothing is an infinitely articulated path: from the raw material, passing through the yarn, to obtain the fabric needed to produce the dress. Each of these steps involves numerous resources and therefore has in itself a considerable social and environmental impact.
GOTS (Global Organic Textile Standard) The Global Organic Textile Standard (GOTS), recognized by all major international markets, is the certification that certifies the use of natural fibers from organic farming. In addition to the quality of the organic textile product, the GOTS guarantees compliance with rigorous environmental and social criteria applied at all levels of production.
OCS (Organic Content Standard) Organic Content Standard (OCS) is a certification that guarantees the biological origin of textile fibers and their traceability along the eco-sustainable production chain. The OCS is applicable only to natural fabrics of animal or vegetable origin
VEGAN FASHION
At this time there is no vegan certification for fashion that belongs to an international body. This is because the vegan fashion concert is very diverse and often has uncertain boundaries.
The production of vegan fashion intends not to represent a damage to animal life forms, but it is not enough to avoid using leather, or products of animal origin to be responsible vegan. Many manufacturers, especially in economic markets, replace natural materials from animal sources with synthetic materials that kill animals indirectly. Microplastics, water and air pollution, etc.
Madestrategy, certified by the only state-recognized body in Italy for vegan production, guarantees 100% vegan products with particular attention to the alternative materials used. This guarantees that the shoe, jacket, shirt you will wear will not contain animal substances and, not even substances that are dangerous for the whole environment.
RECYCLED
Recycled materials, especially in knitwear and activewear, can be of the highest quality.
The procedures for obtaining yarns and fabrics with optimal technical characteristics and perfect aesthetics They are expensive AND certified. It is not a question of recycling waste materials to obtain others, but of obtaining excellent products from renewable sources, without wasting tons of material that would pollute our environment.
The concept of "recycled" depends solely on the choice of materials and suppliers, while the production process remains unchanged compared to garments produced with non-recycled fabrics. Madestrategy has created a network of suppliers specialized in recycled materials that guarantee the highest quality and the most recognized international certifications.
STOCK SERVICE
MFH offers emerging brands, luxury brands and limited editions, an alternative that is not officially recognized, but which guarantees the production to optimize the use of materials, avoid the purchase of surplus material, waste money and energy for transport etc.
These are high quality materials made in Italy in stock Service. Madestrategy relies on a network of specialized suppliers able to identify surplus fabrics from Italian luxury productions, for small productions, small quantities, capsule collections etc.
This allows a strong saving in the purchase of materials, but also a containment of materials dispersed in the environment and the reuse of high quality materials that would otherwise be wasted. The Stock Service is a conscious and responsible choice that allows the brand to obtain products of the highest quality with an environmental impact that is always limited.
MADESTRATEGY: AN ETHICAL CHOICE
Customer brands are increasingly asking to demonstrate the ethical values of the productions.
Knowing that your product has been produced in unethical environments, where child labor is exploited, there is no safety for the worker ... etc, is a great disappointment for the designer, but above all it can be a bad advertisement for the brand. .
Madestrategy has chosen you to work only in countries where these values are undoubtedly recognized. Our network of producers in Italy is made up of companies with a long history and tradition that follow strict Italian rules, but are proud to act even better than the rules dictate. Even for the few European productions outside of Italy the same rule applies.
The garment production entrusted to Madestrategy always takes place in ethically correct environments.
